Google Image Search as a search engine in Google Analytics

January 20th, 2010

Google Analytics displays Image Search as “Refering Sites”, not “Search Engine”. Since I have quite some traffic coming from Image Search I really wanted to know what keywords people were using. Internet Marketing Insight has a great solution that will do exactly that. (I never got other solutions that did the URL rewriting in Javascript to work…)

But you can make this script even more useful by adding country-specific referers (like “images.google.com”, “images.google.de”, etc.). Just add the individual hosts with the specific TLD to the Analytics script:

pageTracker._addOrganic("images.google.com", "prev");
pageTracker._addOrganic("images.google.de", "prev");
pageTracker._addOrganic("images.google", "prev");

This will display the specific TLDs individually in Analytics and catch all the rest under “images.google”.

One Response to “Google Image Search as a search engine in Google Analytics”

  1. Patrick Says:

    Danke. Good post.

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